Meg Whitman, as du marketing et CEO clef de l’histoire eBay

Dans sa « S?rie d’?t? », les Echos publient un excellent portait de Meg Whitma, l’une des CEO phare d’eBay, mais aussi l’une des business women les plus influentes des Etats-Unis.

Extraits choisis:

« Aux jets priv?s, elle pr?f?re les vols commerciaux qui lui permettent de rencontrer les utilisateurs du premier site Internet d’ench?res au monde. Lorsqu’elle doit prendre l’avion, elle enfile invariablement un tee-shirt frapp? du logo eBay et dialogue en toute simplicit? avec tout un chacun, recueillant soigneusement les avis et les suggestions des habitu?s du site. »

« Au si?ge de l’entreprise, ? San Jos? (Californie), son bureau est ouvert ? tous et ne comporte aucun signe particulier »

« Elle fait aujourd’hui campagne pour succ?der au gouverneur de Californie, Arnold Schwarzenegger […]. A cinquante-quatre ans, Meg m?ne ce nouveau combat avec la m?me ?nergie qu’elle a mise ? d?velopper eBay. Pour la seule primaire r?publicaine, elle a d?j? r?uni la somme record de 80 millions de dollars. »

Article entier ? lire sur le site des Echos.

20 Commentaires sur “Meg Whitman, as du marketing et CEO clef de l’histoire eBay

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